Marian Iglesias
BRANDING MAVEN AND RAINMAKER
Renowned Brand Strategist, Marketing, Communication, and Business Development Professional
Marian is a branding expert with a solid sales background—and more than 25 years of hands-on brand management experience. She is a Hispanic market specialist who has been invited to speak at multicultural conferences, judged Hispanic advertising awards, and lectured on the subjects of multicultural branding and intercultural competence at colleges and business associations in the US and abroad. She has traveled throughout the US, Latin America, Europe and Asia, working with top brands, and Fortune 500 clients.
“Marian is a marketing guru and a prominent strategist...She heads KIWI Branding, a boutique branding firm credited with the successful positioning and launch of ZACAPA rum in the US Market.”
Ed Hamilton, Ministry of Rum
BRAND STRATEGIST
Innovative strategist with proven track record and superior business development capabilities.COMMUNICATION SPECIALIST
Talented general market and multicultural communication specialist, credible leader, engaging speaker, and effective bilingual spokesperson.PREVIOUS ENGAGEMENTS FOCUS AREAS
- BRAND MANAGEMENT
BRAND STRATEGY DEVELOPMENT
BUSINESS CONSULTING
BUSINESS DEVELOPMENT
CLIENT EXPERIENCE
CLIENT RELATIONS
COACHING
COMMUNICATION STRATEGY DEVELOPMENT
COMMUNITY RELATIONS
CONTENT DEVELOPMENT
CONTRACT NEGOTIATIONS
COPY WRITING
CREATIVE DIRECTION
CROSSOVER MARKETING
ETHNIC MARKETING
EVENT DESIGN AND PRODUCTION
EXPERIENTIAL MARKETING
HISPANIC MARKETING
MEDIA PRODUCTION
MEDIA RELATIONS
NAME CREATION
NONPROFIT ORGANIZATIONS
OUT-OF-HOME MEDIA
PACKAGE DESIGN AND PRODUCTION
POLITICAL CAMPAIGNS
PRESENTATIONS
PRESS RELATIONS
PRODUCT DEVELOPMENT
PRODUCT LAUNCHES
PRODUCT PROMOTIONS
PRODUCT RESEARCH
PUBLIC RELATIONS
SALES
SALES TRAINING
SCRIPT WRITING
SPEECH WRITING
SPONSORSHIPS
STRATEGIC ALLIANCES
STRATEGIC MARKETING
TRADE RELATIONS
TRADE SHOWS AND CONFERENCES
VIDEO PRODUCTION
“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical, and a pleasure to work with.”
Arthur Trotman | President, Tetley USA
BIO HIGHLIGHTS
Marian Iglesias made her entry into journalism as a weekly bilingual contributor to Miami’s leading newspapers, The Miami Herald and El Nuevo Herald. She understood the power of communication in the business world and eventually shifted her focus to marketing and advertising. Marian went on to become a brand consultant and a distinguished Hispanic market specialist. In 1990, Patrick Media—A GE subsidiary, asked her to establish and lead Patrick’s National Hispanic Sales Division. Marian tripled the company’s Hispanic market advertising sales the first year. In 1994 her entrepreneurial spirit inspired her to establish KIWI Brand Consultants, a holistic consulting firm specialized in branding, marketing, public relations, special events, and business development. That same year, KIWI was engaged to manage the Café Bustelo brand; successes included Bustelo’s consistent #1 sales ranking in the nation, year after year, as well as the first Super Bowl sponsorship of a Hispanic consumer brand. A decade later, Marian’s firm helped launch Zacapa Rum—an unknown brand that quickly gained unprecedented global prominence in the highly competitive super premium rum category—in great part due to the unique and strategic positioning KIWI developed for Zacapa. Through the years, the firm has provided its services to a variety of top national clients. Among them are: Tetley USA, The JM Smucker Company, Best Foods, and Marriott. KIWI’s list of clients also includes small and midsize companies, professional service firms, and nonprofit organizations.
