Marian Iglesias Standing
Marian is a branding and business development specialist, as well as a mindset and leadership coach.

Marian Iglesias

BRANDING MAVEN AND RAINMAKER

Renowned Brand Strategist, Marketing, Communication, and Business Development Professional

Marian is a branding expert with a solid sales background—and more than 25 years of hands-on brand management experience. She is a Hispanic market specialist who has been invited to speak at multicultural conferences, judged Hispanic advertising awards, and lectured on the subjects of multicultural branding and intercultural competence at colleges and business associations in the US and abroad. She has traveled throughout the US, Latin America, Europe and Asia, working with top brands, and Fortune 500 clients.

“Marian is a marketing guru and a prominent strategist...She heads KIWI Branding, a boutique branding firm credited with the successful positioning and launch of ZACAPA rum in the US Market.”

Ed Hamilton, Ministry of Rum

BRAND STRATEGIST
Innovative strategist with proven track record and superior business development capabilities.
Marian's reputation has been built through years of successful performance. Her rigorous analysis of a brand and its target market, combined with her in- depth consumer insight knowledge and strong sales background, allow her to develop unique strategies that have helped transform good products into extraordinary brands, and unknown brands into category leaders.
COMMUNICATION SPECIALIST
Talented general market and multicultural communication specialist, credible leader, engaging speaker, and effective bilingual spokesperson.
Marian is a highly creative and resourceful professional with extensive public relations experience. She has successfully managed corporate communication, as well as trade and media relations, for local and national firms. Marian is personable, authentic, and proficient in both, English and Spanish.
PREVIOUS ENGAGEMENTS FOCUS AREAS
  • BRAND MANAGEMENT
  • BRAND STRATEGY DEVELOPMENT

  • BUSINESS CONSULTING

  • BUSINESS DEVELOPMENT

  • CLIENT EXPERIENCE

  • CLIENT RELATIONS

  • COACHING

  • COMMUNICATION STRATEGY DEVELOPMENT

  • COMMUNITY RELATIONS

  • CONTENT DEVELOPMENT

  • CONTRACT NEGOTIATIONS

  • COPY WRITING

  • CREATIVE DIRECTION

  • CROSSOVER MARKETING

  • ETHNIC MARKETING

  • EVENT DESIGN AND PRODUCTION

  • EXPERIENTIAL MARKETING

  • HISPANIC MARKETING

  • MEDIA PRODUCTION

  • MEDIA RELATIONS

  • NAME CREATION

  • NONPROFIT ORGANIZATIONS

  • OUT-OF-HOME MEDIA

  • PACKAGE DESIGN AND PRODUCTION

  • POLITICAL CAMPAIGNS

  • PRESENTATIONS

  • PRESS RELATIONS

  • PRODUCT DEVELOPMENT

  • PRODUCT LAUNCHES

  • PRODUCT PROMOTIONS

  • PRODUCT RESEARCH

  • PUBLIC RELATIONS

  • SALES

  • SALES TRAINING

  • SCRIPT WRITING

  • SPEECH WRITING

  • SPONSORSHIPS

  • STRATEGIC ALLIANCES

  • STRATEGIC MARKETING

  • TRADE RELATIONS

  • TRADE SHOWS AND CONFERENCES

  • VIDEO PRODUCTION


“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical, and a pleasure to work with.”

Arthur Trotman | President, Tetley USA


BIO HIGHLIGHTS
Marian Iglesias made her entry into journalism as a weekly bilingual contributor to Miami’s leading newspapers, The Miami Herald and El Nuevo Herald. She understood the power of communication in the business world and eventually shifted her focus to marketing and advertising. Marian went on to become a brand consultant and a distinguished Hispanic market specialist. In 1990, Patrick Media—A GE subsidiary, asked her to establish and lead Patrick’s National Hispanic Sales Division. Marian tripled the company’s Hispanic market advertising sales the first year. In 1994 her entrepreneurial spirit inspired her to establish KIWI Brand Consultants, a holistic consulting firm specialized in branding, marketing, public relations, special events, and business development. That same year, KIWI was engaged to manage the Café Bustelo brand; successes included Bustelo’s consistent #1 sales ranking in the nation, year after year, as well as the first Super Bowl sponsorship of a Hispanic consumer brand. A decade later, Marian’s firm helped launch Zacapa Rum—an unknown brand that quickly gained unprecedented global prominence in the highly competitive super premium rum category—in great part due to the unique and strategic positioning KIWI developed for Zacapa. Through the years, the firm has provided its services to a variety of top national clients. Among them are: Tetley USA, The JM Smucker Company, Best Foods, and Marriott. KIWI’s list of clients also includes small and midsize companies, professional service firms, and nonprofit organizations.

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Mastercard Logo
Cafe Bustelo Logo
Miami-Dade Country Hispanic Affairs Advisory Board Logo
Malta India Logo
Marriott Logo
Shaw-Ross International Importers Logo